National
dairy plan short out weakness of India dairy
India was the largest milk
producing nation in 2010-11 with a production of 122.8 million litres. This was
close to 16% of world milk production. The demand for milk is projected
to rise 7 per cent by 2020, while the production is growing at 4 per cent
resulting in an estimated shortfall of 3 per cent. Milk demand is set to touch
200 million tonnes by 2020, Milk production in the country is growing at
3.3% per annum while consumption is growing at 5% leaving a gap in demand and
supply. We need to plug that gap to steady the domestic supply and milk prices.
Government of India
launched NDP I on 19th April, 2012 for cope of dairy needs. The
15-year NDP, being implemented by the National Dairy Development Board in 14
States, seeks to augment milk production in the country by improving
productivity of milch animals and provide rural milk producers greater access
to the organised milk processing sector. Such a move is expected to help plug
the projected shortfall in milk production by 2020.
Strengths and Weaknesses India Dairy
Industry’s
Strengths
• Availability of Raw Material: Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization.
• Flexibility of Product Mix: Tremendous. With balancing equipment, you can keep on adding to your product line.
• Margins: Quite reasonable, even on packed liquid milk.
• Demand Profile: Absolutely optimistic.
• Technical Manpower: Professionally-trained, technical human resource pool, built over last 30 years.
Weaknesses
• Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. The market is large enough for the Quality producers.
• Logistics of Procurement: Woes of bad roads and inadequate transportation facility make milk
procurement problematic. But with the overall economic improvement in India, these problems will be solved in future.
• Lack of Control over Yield: Theoretically, there is little control over milk yield. However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields.
• Problematic Distribution: Distribution is not that good but India will emerge with cold chain which will link the producer to the consumer.
• Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life.
• Availability of Raw Material: Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization.
• Flexibility of Product Mix: Tremendous. With balancing equipment, you can keep on adding to your product line.
• Margins: Quite reasonable, even on packed liquid milk.
• Demand Profile: Absolutely optimistic.
• Technical Manpower: Professionally-trained, technical human resource pool, built over last 30 years.
Weaknesses
• Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. The market is large enough for the Quality producers.
• Logistics of Procurement: Woes of bad roads and inadequate transportation facility make milk
procurement problematic. But with the overall economic improvement in India, these problems will be solved in future.
• Lack of Control over Yield: Theoretically, there is little control over milk yield. However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields.
• Problematic Distribution: Distribution is not that good but India will emerge with cold chain which will link the producer to the consumer.
• Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life.
For further detail contact on www.univision.net.in
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