MISSION MILK BECOME NEXT WHITE REVOLUTION

Mission Milk- 2nd White Revolution of National dairy Plan

The first phase of National Dairy Plan (NDP), the ambitious scheme to double India's milk production, was launched at the headquarters of National Dairy Development Board (NDDB) in the country's milk capital here on 19 April,2012. 

In the first phase, which is spread across six years and with a financial outlay of Rs 2,242 crore, NDP is aimed at increasing the productivity of milch animals through a scientifically planned multi-state initiative. 

According to NDDB chairperson Amrita Patel, the demand for milk is projected to be around 200 million tonnes in 2021-22, as against the production of 122.8 million tonnes in 2010-11. "It is necessary to maintain annual growth of over four per cent for the next 15 years to meet the estimated demand,". The dairy sector at present contributes six per cent to country's GDP and 26 per cent to agriculture GDP. 

Cooperative dairy and private dairy have procurement total milk of 65.87 ML/day on 2009-10. that was increased about 50% on the label of 2005-06 of procurement of milk 42.45ML/day. Private dairy procurement zoomed in same period 21 ML/day to 40 ML/day and Cooperative dairy contribute about 21.45ML/day to 25.87 ML/day in same period. Their growth has come from just two entities – Gujarat Co-operative Milk Marketing Federation (Amul) and the Karnataka Milk Federation (Nandini).over 9 MLPD is accounted for by Amul and almost 4 million by Nandini. Today, there are eight others dairy procure over five lakh litres a day.Hatsun Agro Product, VRS Foods, Tirumala Dairy, Heritage Foods, Sterling Agro Industries (Nova), Bhole Baba Dairy Industries (Krishna), Dynamix Dairy Industries and Parag Milk Foods (Govardhan). Another six dairies including Dodla Dairy, Keventer Agro, SMC Foods (Madhusudan), Creamline Dairy (Jersey) and Gopaljee

NDP I will be implemented in 14 major milk producing states, including Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal. It is being financed largely with loan from International Development Association (IDA) of World Bank and implemented by NDDB through End Implementing Agencies located in the states. Total financial outlay for entire NDP spread over 15 years tenure is Rs 17,300 crore. 

In phase one, NDP envisages production of 2,500 high genetic merit and disease free cattle and buffalo bulls of different breeds using internationally established practices of progeny testing and pedigree selection and import of 400 Jersey and Holstein Friesian bulls. 

It also intends to raise the proportion of milch animals bred through artificial insemination from 20 per cent to 35 per cent over the six-year project period. Various A and B graded semen stations in the country would also be strengthened for production of about 100 million doses for use by semen stations across the country. A pilot model to demonstrate viable and sustainable artificial insemination delivery service that follows standard operating procedures will also be funded under the NDP, to reach 4 million artificial insemination deliveries per annum by the end of NDP. 

In order to maximise the genetic potential of milch animals, an initiative to educate farmers on feeding their animals a balanced ration will be carried out by 40,000 local resource persons. 

Steps will be taken to expand village based procurement systems by strengthening existing cooperatives and facilitating the setting up of producer companies or new generation cooperatives. It is expected about 1.2 million milk producers in 23,800 additional villages will be covered in the project.