Emerging Indian Dairy Market – Opportunities and Threats
• India’s Dairy market is
multi-layered. It’s shaped like a pyramid with the base made up of a vast
market for low-cost milk.
• The bulk of the demand for milk is among the poor in urban areas whose individual requirement is small, maybe a glassful for use as whitener for their tea and coffee. Nevertheless, it adds up to a sizable volume – millions of litres per day.
• In the major cities lies an immense growth potential for the modern sector. Presently, barely 778 out of 3,700 cities and towns are served by its milk distribution network, dispensing hygienically packed wholesome, quality pasteurized milk.
• According to one estimate, the packed milk segment will be doubled in the next five years, giving both strength and volume to the modern sector. The narrow tip at the top is a small but affluent market for Western type milk products.
Emerging Dairy Markets
• Ingredients Market: A boom is forecast in the market of dairy products used as Raw material in
pharmaceutical and allied industries.
• Food Service Institutional Market: It is growing at double the rate of consumer market.
• Defense Market: An important growing market for quality products at reasonable prices.
• Parlour Market: The increasing away-from-home consumption trend opens new vistas for ready-toserve dairy products, which would ride piggyback on the fast food revolution sweeping the urban India.
Opportunities
• There is a phenomenal scope for value addition with innovations in product development, packaging and presentation such as Butter, Yoghurt and Cheese.
• Exports opportunities in milk proteins through Casein, Caseinates and other dietary proteins.
• Introduction of value-added products with different flavours of Shrikhand, Ice creams, Paneer, Khoa, Flavored milk, Dairy sweets, etc. are to be undertaken.
• Also addition of Infant foods, Geriatric foods and Nutraceuticals in near future.
• Efforts are on to exploit export potential of reputed brands. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East.
• Following the new GATT Treaty, opportunities will increase tremendously for the export of Agri-products in general and dairy products in particular.
Threats
• Milk vendors of the un-organized sector are occupying the pride of place in the industry. Organized dissemination of information and creation of public awareness about the harm that the Un-organized venders do to the producers and the consumers will show a steady rise day by day
• The bulk of the demand for milk is among the poor in urban areas whose individual requirement is small, maybe a glassful for use as whitener for their tea and coffee. Nevertheless, it adds up to a sizable volume – millions of litres per day.
• In the major cities lies an immense growth potential for the modern sector. Presently, barely 778 out of 3,700 cities and towns are served by its milk distribution network, dispensing hygienically packed wholesome, quality pasteurized milk.
• According to one estimate, the packed milk segment will be doubled in the next five years, giving both strength and volume to the modern sector. The narrow tip at the top is a small but affluent market for Western type milk products.
Emerging Dairy Markets
• Ingredients Market: A boom is forecast in the market of dairy products used as Raw material in
pharmaceutical and allied industries.
• Food Service Institutional Market: It is growing at double the rate of consumer market.
• Defense Market: An important growing market for quality products at reasonable prices.
• Parlour Market: The increasing away-from-home consumption trend opens new vistas for ready-toserve dairy products, which would ride piggyback on the fast food revolution sweeping the urban India.
Opportunities
• There is a phenomenal scope for value addition with innovations in product development, packaging and presentation such as Butter, Yoghurt and Cheese.
• Exports opportunities in milk proteins through Casein, Caseinates and other dietary proteins.
• Introduction of value-added products with different flavours of Shrikhand, Ice creams, Paneer, Khoa, Flavored milk, Dairy sweets, etc. are to be undertaken.
• Also addition of Infant foods, Geriatric foods and Nutraceuticals in near future.
• Efforts are on to exploit export potential of reputed brands. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East.
• Following the new GATT Treaty, opportunities will increase tremendously for the export of Agri-products in general and dairy products in particular.
Threats
• Milk vendors of the un-organized sector are occupying the pride of place in the industry. Organized dissemination of information and creation of public awareness about the harm that the Un-organized venders do to the producers and the consumers will show a steady rise day by day
Dairy market in India start growing at tremendous rate as the domestic market is witnessing strong increase in demand.New innovative packaging and new product development is targeted at the retail customer,as a result it increases market penetration..Really this blog is very informative and It will definitely help for our market researchThanks for sharing
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